The identity for the ITF Internazionali di Tennis Pozzuoli was conceived around the idea of representing the tournament as a constellation of matches unfolding simultaneously. The visual system draws from the dynamic trajectories of the tennis ball across the court, translating motion into graphic form.

This generative approach produces a flexible identity that remains coherent while constantly shifting, allowing it to adapt seamlessly to a wide range of formats and applications, from print to digital media. Through this abstraction, the identity captures both the structure and the energy of the competition, balancing clarity with a sense of fluid movement that reflects the rhythm of the game itself.